About us

CROCI S.p.A was born in Varese in 1990, thanks to the intuition of the founder Dario Croci and his love for animals, consolidated by his ten-year experience, started in 1984 with his pet store.

Over time, through constant investment in research, continuous innovation and an ever-increasing attention to the demands of customers and end consumers, the company has gained an important leadership role in the market, expanding its business that is not limited to aquariology and dog lovers, but offers a wide selection of products for cats, reptiles, birds and rodents as well.

Today, in fact, the company has a rich product portfolio, with a catalog of over 8,000 references ranging from accessories, pet food to the production of a large collection of clothing for dogs. CROCIis a solid company that has extended the concept of Italian design to the animal world, creating real fashion collections of clothing and accessories for dogs. This has been made possible thanks to the tenacity and experience of Dario Croci, who has been able to combine the deep knowledge of the canine world, accumulated in thirty years of activity, with his origin from a family of textile merchants who transmitted to him the love and passion for this world.

What we do

Also very active internationally, the company acquired the German company Amtra which, with its strategic location in Frankfurt, serves the entire Northern European market and opened a new subsidiary in China in the GuangDong area at the end of 2018, specializing in research and development, production and quality control.

A strategic step to expand the business in the Asian market and create modern and technologically advanced products with a unique design. Completing this important process of internationalization is the recent acquisition of the French company Canifrance, a historic transalpine company in the pet sector specialized in the production of high quality collars and leashes for dogs and cats.

Thanks to this last operation and to the increase in worldwide sales, the group is on its way to an important growth in terms of expansion and turnover, arriving to be present in 43 countries around the world, through distribution channels ranging from classic pet shops to large specialty retailers, garden centers and digital platforms.

where we are

CROCI SPAheadquarters is in Castronno (VA) – a few meters from the Milan-Varese motorway exit – and boasts a large area of ​​42,000 m2 for the warehouse, offices, research and development laboratory and showroom. In Germany there is the German branch Amtra CROCI which, with its strategic position in Frankfurt, serves the entire northern European market.


Years of activity


Clients around the world

8000 +

Products developed


Our crew

Our Brands